Personal Branding Services

A personal brand isn't just posting content. It's a complete ecosystem.

The ecosystem consists of three layers:

Generating Attention. Nurturing your audience. Monetising your followers.

Watch the video to find out how we can help you with each of the three, then explore the services in more detail below.

Attention

Attention

We create the content that earns it.

Your story, expertise and opinions, turned into daily posts and video, put in front of exactly the people you want watching. Every brand starts here.

Services

  • ✓LinkedIn Done-For-You: Full content management, 7 posts/week
  • ✓Instagram Done-For-You: Posts, Reels, Stories
  • ✓Short Form Video: Filmed, edited and captioned for LinkedIn, Instagram, TikTok and YouTube
  • ✓Distribution: Your best posts pushed through our own network of pages and founders

LinkedIn: Done-For-You

Your team

  • ✓Brand Manager: Strategy, positioning, all decisions. Seasoned veterans running multiple accounts across industries.
  • ✓Designer: Visual identity, carousels, all graphics.
  • ✓Community Managers (x2): Connection requests, comment replies, DM triage, engagement.

What's included

  • ✓7 posts per week (written, designed, manually posted)
  • ✓Full profile optimisation (banner, headline, featured, about)
  • ✓Weekly ideation + approval calls
  • ✓Comment replies + community interaction
  • ✓DM monitoring (we triage, you close)
  • ✓Transparent Notion workspace – see everything your team does

Short-Form Video: Done-For-You

What's included

Strategy, content production, and daily posting (reels, images, carousels, stories) tailored to your needs and goals. Clients average one post per day, cross-posted to Instagram, YouTube Shorts and TikTok.

Short-form video production

  • ✓Up to 5 short-form videos per week (scripted, edited, captioned, optimised)
  • ✓Repurposing from podcasts, webinars, or interviews
  • ✓Hook and caption writing

As well as

  • ✓Full profile optimisation
  • ✓2+ static posts per week (images and/or carousels)
  • ✓Up to 7 Instagram stories per week
  • ✓Optional Manychat integration
  • ✓Posting, scheduling, and team coordination
  • ✓Strategic input on tone, narrative, and campaign direction
  • ✓Performance tracking, monthly reports and iteration

Sales Navigator

Your content will always attract a wide audience. Only a portion are your ideal clients. This service makes sure 100% of your ICP is targeted, seen, and reached – on your terms.

What's included

  • ✓Targeting strategy based on your ICP, geography, and intent
  • ✓Personalised outreach messaging
  • ✓Outreach synced with your content calendar
  • ✓Warm follow-ups and qualified lead handover
Nurture

Nurture

We move the audience somewhere you own it.

Followers sit on a platform you don't control. We move them to your newsletter and email list, so the relationship is yours and not the algorithm's. Then we build trust the slow way: something worth reading in their inbox every week, so when they're ready to act, you're the obvious call.

  • ✓Newsletter Done-For-You: Written, designed and sent every week
  • ✓Email setups: Segmented lists, campaigns, automated sequences
  • ✓Lead magnets and landing pages: Useful things people trade their email for, and the simple pages that collect them
  • ✓Opportunity identification: Everyone your content attracts, profile views, connection requests, engagers, tracked in Sales Navigator lists and surfaced to you, ready to nurture

Email & Newsletters

Email can take many forms – from a straightforward weekly newsletter to advanced setups with segmentation, targeted campaigns, and automated sequences.

What's included

  • ✓1 newsletter per week (writing, design, delivery)
  • ✓Newsletter landing page
  • ✓Lead magnet landing page
  • ✓Welcome sequence
  • ✓Reporting on open rates, growth, and engagement

Available add-ons

  • ✓Segmentation and personalised email flows
  • ✓Multiple newsletters or variants
  • ✓Additional lead magnets and landing pages
Monetise

Monetise

We turn the audience into whatever the goal is.

For some clients that's leads, sales and a funnel. For others it's reach: their message, their vision and their wins carried further than any company channel takes them. If there's an offer, we build the funnel that sells it. If there isn't, we build for reach and report that instead.

  • ✓Offer development: We help you work out what to sell your audience and how to position it: coaching, a digital product, a cohort, consulting, whatever fits your business
  • ✓Funnel build: The full path from post to purchase: landing page, booking flow, and the follow-up emails
  • ✓Conversion support: How the offer actually gets sold, what the page says, what the emails say, how interest becomes a booked call

What an engagement looks like

Built for people who don't have time. Every part of the week is structured around your calendar.

A dedicated brand manager

who knows your business, backed by a full team: strategist, designer, video editors, account director.

One call a week.

That conversation is the raw material for everything we make.

You approve, we publish.

Nothing goes out without your sign-off.

Monthly reporting against agreed targets.

Followers, subscribers, conversations, revenue. You always know whether it's working.

Total time from you: about an hour a week.

Questions we get asked

Everything the brand needs to run: strategy, written content, video, design, distribution, a newsletter, the pages that capture interest, and the follow-up on the people your content attracts. One team runs all of it, and you show up for about an hour a week.

No. LinkedIn is usually the anchor, and we run short-form video across Instagram, TikTok, YouTube and Facebook, plus your newsletter and email. If you want LinkedIn on its own, we offer that as a standalone service.

The standard engagement is the full system, because the parts feed each other: the content creates the attention, the newsletter keeps it, and the follow-up turns it into conversations. LinkedIn management is available on its own.

Then the goal changes, not the system. For some clients the brand exists to create pipeline. For others it exists to make them the recognised name in their industry, which shows up as speaking invitations, better hires, press, and easier deals. We agree the goal up front and report against it.

We agree targets before we start, then report monthly against them: followers, impressions, newsletter subscribers, and the conversations and revenue the brand created. You always know what you are getting for the fee.

Ready to leverage your personal brand?

We work with a select number of clients to ensure each brand gets our full focus and attention. Reach out to turn your personal brand into your greatest asset.