About LeverBrands

Who we are.

We exist to make brilliant people impossible to ignore. We're a founder-led personal branding agency turning executives and entrepreneurs into industry thought leaders. 500M+ impressions and £10M+ in client revenue later, we build the authority that makes the right people come looking for you.

Founded by Nader Alnajjar, Chris Donnelly and Thomas Pearce.

Founder-led

We did it to ourselves first.

A founder-led agency. We grew our own brands from nothing to some of the most-followed founder accounts online, then turned the same system on our clients. Today the three of us run it for a select group of founders, executives, and experts.

500M+Impressions generated
£10M+Attributed client revenue
NADER, CHRIS & TOM, FOUNDERS.

Once is a fluke. Twice is a coincidence. Three times is a pattern.

01 / The beginning

Nader and Chris' partnership started the way a lot of great ones do. As flatmates.

The world shut down in 2020, and sitting still wasn't an option. VERB Brands, Chris' agency, lost half its revenue as brands pulled ad spend. So we binge-learned everything: personal branding, algorithms, sales psychology. We bet on founder-led organic, and by the end of the pandemic 65% of new leads came through Chris' personal brand. Lock two hungry people in a flat with nothing but time and wifi, and things happen.

02 / The pattern

Once is a fluke. Twice is a coincidence. Three times is a pattern.

We figured if it worked for Chris, it could work for any founder, so we turned the same system on our clients. We kept seeing results, again and again. By the fourth, fifth, sixth success story, we knew we had something real.

Now we needed ambitious people to build it with us. So we went looking in the obvious place: LinkedIn. Tom commented on one of Chris's posts. A few months later, the three of us were co-founding an agency together. If you ever wanted proof the platform works, one of our co-founders came from a comment.

03 / Why we do it

Your personal brand isn't vanity.

When you see someone with incredible value trapped inside a boring brand, it hurts. Brilliant people get ignored because they can't tell their story right. We're obsessed because we've seen what happens when they get it right: doors open, opportunities find you, the right people come looking. You move the world. We build the lever.

04 / HOW WE WORK

The principles that guide everything we do.

Always growing. Ourselves, the company, and our clients. The job's not finished.

Just say it. We tell clients what they need to hear, not what they want to hear. Same rule inside the team.

Have fun. We take the work seriously, but ourselves less so. Win or lose, there's usually limoncello.

That's why we do this.

The team behind it all.

Writers. Brand managers. Community managers. Designers. The people quietly behind every post, every impression, every result, across 100’s of clients, every industry, every type of founder. That's how the standard stays high.

Our commitment.

A personal brand is one of the smartest investments you can make.

The problem with what's out there is that it's incomplete. There's no shortage of LinkedIn ghostwriters, but a ghostwriter isn't a brand manager. They write posts. They don't build the infrastructure underneath.

What you need is someone who understands you, your business, your positioning, your offer, and knows how to build it, grow it, and improve it over time.

All of it. Not part of it.

We build whatever the goal needs. For some that's an audience to launch a podcast or sell a book. For others it's leads for their business. We start from where you are. And because you're part of LeverBrands, you get a full team of specialists who aren't going anywhere, who know what works from running it across dozens of brands, and who push your best content across our own network so your reach goes further than you'll ever expect.