Founder-led
We did it to ourselves first.
A founder-led agency. We grew our own brands from nothing to some of the most-followed founder accounts online, then turned the same system on our clients. Today we run it for a select group of founders, executives, and experts.
01 / The beginning
Nader and Chris' partnership started the way a lot of great ones do. As flatmates.
The world shut down in 2020, and sitting still wasn't an option. VERB Brands, Chris' agency, lost half its revenue as brands pulled ad spend. So we binge-learned everything: personal branding, algorithms, sales psychology. We bet on founder-led organic, and by the end of the pandemic 65% of new leads came through Chris' personal brand. Turns out, lock hungry people in a house with nothing but time and wifi, and things happen.
02 / The pattern
Once is a fluke. Twice is a coincidence. Three times is a pattern.
We figured if it worked for Chris, it could work for any founder, so we turned the same system on our clients. We kept seeing results, again and again. By the fourth, fifth, sixth success story, we knew we had something real.
03 / Why we do it
Your personal brand isn't vanity. It's your voice.
When you see someone with incredible value trapped inside a boring brand, it hurts. When brilliant people get ignored because they can't tell their story right, it's maddening. We're obsessed because we've seen what happens when you get it right, doors open, opportunities find you, and the right people come looking.
That's why we do this.
The team behind it all.
Writers. Brand managers. Community managers. Designers. The people quietly behind every post, every impression, every result, across 30+ clients, every industry, every type of founder. That's how the standard stays high.
Our commitment.
A personal brand is one of the smartest investments you can make.
The problem with what's out there is that it's incomplete. There's no shortage of LinkedIn ghostwriters, but a ghostwriter isn't a brand manager. They write posts. They don't build the infrastructure underneath.
What you need is someone who understands you, your business, your positioning, and your offer, and knows how to build it, grow it, and improve it over time.
All of it. Not part of it.
We build whatever the goal needs. For some that's an audience to launch a podcast or sell a book. For others it's leads for their business. We start from where you are. And because you're part of Lever, you get a full team of specialists who aren't going anywhere, who know what works from running it across dozens of brands, and who push your best content across our own network so your reach goes further than you'll ever expect.