Rohan Sheth built GrowRev, his performance marketing agency in Toronto, into a business that has helped more than 200 companies drive over $2 billion in ROI. He already had audiences on YouTube, Instagram and podcasts, and a philosophy he talks about constantly: your network determines your net worth. On LinkedIn, he had 2,000 followers.

We created highly viral educational content around his two areas of expertise, networking and marketing. His top post, a carousel comparing marketing and branding, did nearly 4 million impressions and brought in 5,307 followers on its own.

Every part of his profile pointed to one place: Network to Net Worth, his weekly newsletter. His banner, headline, featured section and profile link all sent people there, so the audience he built on LinkedIn became a list he owns.

We split that list into people interested in GrowRev's marketing services and founders interested in his consulting, and sold to each through email sequences and DMs. We also used Sales Navigator to reach people who'd been following his content but hadn't taken the next step yet.

In 10 months he grew from 2,000 to more than 100,000 followers, and his personal brand generated more than $300,000 in revenue. 40% of his new business now comes from his personal brand. Once he passed about 40,000 followers, speaking invitations and brand deals started arriving without him asking for them.