Mark O'Donnell, Kelly Knight
 Mark O'Donnell, Kelly Knight

Mark O'Donnell, Kelly Knight.

The team at LeverBrands feels like an extension of ours. They understand EOS, they understand our voices, and they've put our message in front of audiences we'd never have reached on our own.

The work

What we did

Mark O'Donnell is the Visionary and CEO of EOS Worldwide, the entrepreneurial operating system that has helped more than 30,000 companies run better businesses and live better lives. Kelly Knight is his Integrator. She's co-authored books with Mark and built the internal operating rhythm that keeps EOS Worldwide functioning at scale. Together, they're two of the most respected names inside the EOS community, and their dynamic is EOS's real-world Visionary/Integrator model in action.

That dynamic is the story we helped them tell. We took over both LinkedIn accounts and built a coordinated content strategy that treated them as two voices compounding every day, speaking directly to the founders and CEOs running on EOS. Mark leads with vision, principle, and big-picture thinking. Kelly anchors with execution, accountability, and the integrator's perspective. Every post stands alone, but together they build a complete picture of what great EOS leadership looks like.

We ran LinkedIn DFY for both, Sales Navigator for Mark, Instagram for Mark, and DM nurturing for Kelly's inbound, handling the full pipeline, not just the content.

In only 7 months, Mark and Kelly generated 7.5+ million combined impressions and 182,000+ combined engagements across their LinkedIn accounts.

Both accounts are generating the DMs that actually matter: EOS self-implementers, CEOs and founders reaching out to learn more, keynote and podcast invitations, and people considering EOS as a career path.

Results

Coordinated dual-account content strategy treating them as two voices, not two separate clients
Both accounts generating inbound from EOS self-implementers, CEOs and founders, and people considering EOS as a career path
Worked inside the podcast production process to shape hooks and structure into every recording
We managed the full pipeline, from content to conversion
By the numbers

In the last year

7.5M+Combined impressions
182K+Combined engagement
TAKE A LOOK AT

The proof

Kelly Knight. 1,889,376 impressions. 75 days. 249% up on the period before.
Mark O'Donnell. 5,603,341 impressions. 412% up on the period before.
Mark's content generating warm leads directly from LinkedIn.
Content

From the feed

Across socials

Follow Mark & Kelly

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