Mark O'Donnell is the Visionary and CEO of EOS Worldwide, the operating system 30,000+ companies use to run their businesses. Kelly Knight is its Integrator and President, and has run the company day-to-day since 2016.

They're the Visionary/Integrator model EOS teaches, working at the top of EOS itself. Kelly held the business together through a private equity sale and COVID, then persuaded Mark to take the Visionary seat. They co-authored the EOS book People together.

We took on both LinkedIn accounts and planned them as one strategy. Both position Mark and Kelly as authorities on how great businesses run, and each account has its own job. Mark's builds the community of EOS Implementers, the coaches who run EOS with their own clients. Kelly's speaks to companies that have hit a ceiling and need an operating system to get past it.

Anyone following both sees how the Visionary and Integrator work together in practice.

Alongside LinkedIn, we run Sales Navigator outreach and short-form video for Mark and manage the inbound DMs Kelly's content brings in.

In the first 7 months, the two accounts did 10 million+ impressions and 200,000+ likes, comments and reposts.

The DMs coming in are from the right people. That includes EOS self-implementers, founders and CEOs asking about EOS, keynote and podcast invitations, and people looking to become an EOS Implementer.