What we did
Mark O'Donnell is the Visionary and CEO of EOS Worldwide, the entrepreneurial operating system that has helped more than 30,000 companies run better businesses and live better lives. Kelly Knight is his Integrator. She's co-authored books with Mark and built the internal operating rhythm that keeps EOS Worldwide functioning at scale. Together, they're two of the most respected names inside the EOS community, and their dynamic is EOS's real-world Visionary/Integrator model in action.
That dynamic is the story we helped them tell. We took over both LinkedIn accounts and built a coordinated content strategy that treated them as two voices compounding every day, speaking directly to the founders and CEOs running on EOS. Mark leads with vision, principle, and big-picture thinking. Kelly anchors with execution, accountability, and the integrator's perspective. Every post stands alone, but together they build a complete picture of what great EOS leadership looks like.
We ran LinkedIn DFY for both, Sales Navigator for Mark, Instagram for Mark, and DM nurturing for Kelly's inbound, handling the full pipeline, not just the content.
In only 7 months, Mark and Kelly generated 7.5+ million combined impressions and 182,000+ combined engagements across their LinkedIn accounts.
Both accounts are generating the DMs that actually matter: EOS self-implementers, CEOs and founders reaching out to learn more, keynote and podcast invitations, and people considering EOS as a career path.







