Gareth Lloyd built Amoria Bond from £100,000 in 2006 into a £200 million revenue business across 40 countries, without raising outside investment. He co-founded White Lion Foods, now the world's largest exporter of Brazil nuts, and launched Truly Nuts, the first savoury Brazil nut snack. It's now sold in more than 100 WHSmith airport stores across 12 countries, including the UK, Singapore, Spain, France and Norway.

He wanted his LinkedIn to reach the people who could help Truly Nuts grow, like retail buyers, investors in consumer brands, and founders in health and FMCG.

We built his content around the three things he builds everything around: health, wealth and the earth. That meant lessons from bootstrapping Amoria Bond for 20 years, the story of getting a consumer brand onto shelves, and the Amazon supply chain behind White Lion Foods, which supports the 3,500 collectors who gather the nuts by hand. Alongside that, we mix in posts that promote Truly Nuts directly, so the brand reaches his audience through someone they already follow.

In his first 10 months, his following grew from 2,000 to 78,000, and his content has done 23 million impressions.