Dale Gibbons scaled a tech business from $700K to more than $8M in revenue before selling it in 2015. Today, through Business Breakthrough Advisors, he helps independent consultants build consultancy businesses that can match or exceed their corporate income.

We built his LinkedIn strategy around the two groups he works with: people considering a move into consulting, and established consultants looking to grow.

Dale already had strong assets for both audiences, including quizzes, VSLs, a newsletter and webinars. But there was an opportunity to get more from them. In particular, people were completing his quizzes without that interest being carried into a conversation.

We changed that by using quiz engagement as a trigger for relevant LinkedIn follow-up, while building content around the questions and challenges each audience was facing.

His content drew on his own experience of building a consultancy, practical advice and client results. We used it to grow the right audience, then paired it with targeted Sales Navigator outreach to reach potential clients directly.

This gave Dale a more connected approach to LinkedIn: growing his audience, making better use of the assets he already had, and creating more qualified sales conversations.

The result: his audience has doubled to more than 51,000 followers, his content generates around 700,000 impressions a month, and hundreds sign up for his webinars.