Cicely Simpson
Cicely Simpson

Cicely Simpson.

The path is proving exactly what we thought would happen. People go from LinkedIn, to the Five Minute Leader, to the application. And we're testing whether they'll pay $10k without talking to me first, just from the content and the page. So far, it's working.

The work

What we did

Cicely Simpson spent 30 years in politics and corporate strategy. She advised leaders in Congress, ran government affairs for major US companies, and helped some of the biggest names in business navigate the decisions that actually mattered. What she'd never done was build any of that into a presence on LinkedIn.

We took over her LinkedIn in December with 10,000 followers. She's now at 53,000, with posts regularly pulling thousands of likes. But the number that matters most isn't the follower count.

She had a cohort, but the right people weren't yet aware of it.

We took her knowledge, story, and 30 years of real-world authority and made it visible online. In six months, people are buying into a $10k accelerator, generating speaking engagements and inbound opportunities she wasn't getting before, all from LinkedIn.

She hasn't touched Instagram and isn't running paid ads. People are applying for a $10k accelerator off the back of the attention she generates on LinkedIn and the funnels that capture and nurture it. LinkedIn even reached out to her directly off the back of her content.

Results

A second, lower-priced offer launched to the same audience
2M+ Impressions + Engagement Surge By 308%
Fully Booked Cohorts
By the numbers

In the last year

5XAudience Growth
2XRevenue
TAKE A LOOK AT

The proof

#27 in Executive Leadership Coaching in the US. Top 2% worldwide.
Content

From the feed

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