"They're all from LinkedIn. The path is proving exactly what we thought would happen. People go from LinkedIn, to the Five Minute Leader, to the application. And we're testing whether they'll pay $10k without talking to me first, just from the content and the page. So far, it's working."
Cicely Simpson
Leadership Coach & Founder
Cicely spent 30 years in politics and corporate strategy. She advised leaders in Congress and ran government affairs for some of the biggest companies in the US. What she'd never done was build any of that into a presence on LinkedIn.
We took over her LinkedIn in December with 10,000 followers. She's now at 45,000, with posts regularly pulling thousands of likes.
She had a cohort, but the right people weren't yet aware of it.
We took her knowledge, story, and 30 years of real-world authority and made it visible online. Six months later, she's selling cohort seats at 10k. She′s sold [X] of them, making over [X] in direct sales from her accelerator, plus a second offer, all off the back of the audience we built with her.
All of it is coming from LinkedIn. She hasn't touched Instagram. People find her through the posts, go to her newsletter, then apply. Some are paying $10k straight off the video on her page, without ever getting on a call. LinkedIn even reached out to her directly off the back of her content.
Results
A second, lower-priced offer launched to the same audience
2M+ Impressions
Fully Booked Cohorts
Engagement Surge By 308%
The Proof
From the Feed
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