Cicely Simpson had spent more than 30 years advising leaders in business and government, from Fortune 500 executives to elected officials. She wanted that experience to bring clients into her leadership accelerator.

We took over her LinkedIn at 10,000 followers and built her content around the problems VP-C-Suite leaders brought to her. Those included teams that relied on them for everything, decisions they kept second-guessing, and growth that came at the cost of burnout. We also rewrote her profile so visitors could quickly see who she helped and why her advice mattered.

At the start, every post pointed to The Five Minute Leader, her video newsletter she sends to subscribers' inboxes every weekday morning. Readers learned from her daily and saw how she thinks before an accelerator cohort opened.

The route from there was simple: someone found a post, visited her profile, joined her newsletter and applied.

On top of this, we knew more could be done, so we made a clear two-week BOF LeaderOS strategy that included: high-quality case study breakdowns, cheat sheets covering topics from her programme as well as the challenges leaders were bringing her within it, plus top-of-funnel posts pushing her landing page to generate even more attention.

Within 8 months, her following had grown to 63,000. Her accelerator generated 6-figure revenue across three cohorts, and she booked speaking engagements and generated consistent inbound leadership training enquiries.

We did all of it without paid ads.