Alvin Huang sold over $218 million in products online. He built four e-commerce brands targeting the US market from Singapore, turned around a business that lost money in 2019 and 2020, cut operating costs by 32%, and doubled internal productivity through automation. He won Team of the Year at the 2023 SBR Management Excellence Awards.

Alvin had spent years building quietly and effectively. Now he was moving into the next chapter: a coaching business for founders stuck between $500K and $3M in revenue. The problem was, nobody knew his name.

We built him a LinkedIn presence rooted in what he actually knows: how to scale, how to systemise, how to build a team that runs without you, and how to do it without sacrificing the life you're building alongside it.

A distinct positioning built around three words: people, systems, execution. A design philosophy created from scratch that gives him a look people recognise mid-scroll. And content that translates complex operational thinking into frameworks founders actually save, share, and come back to.

60,000K followers. The right audience. And the authority the next chapter required.