Alvin Huang
Alvin Huang

Alvin Huang.

I was sceptical. LinkedIn wasn't how I built my first business. But execution is execution. 56,000 followers and the coaching pipeline is filling up.

The work

What we did

Alvin Huang co-founded Truegenics, which has done more than $218 million in sales across four e-commerce brands. In 2020, he led the business through two restructures and turned losses into profit, then used automation to cut operating costs by 32%.

His next goal is to help other founders grow without being involved in every decision. He's planning a coaching business for owners making between $500K and $3M a year, so he needed an audience of those founders in place before it launched.

We built his LinkedIn content around the problems those founders face, like teams that rely on them for everything and businesses that stall when they step away. His experience became practical guides people could use in their own businesses, with a recognisable design that made detailed advice easy to follow and save.

As Alvin has moved into AI, his content has moved with him. We combine his experience in management and running businesses with AI, so his posts show founders how to apply AI to the way they lead and run their companies. Few creators are covering that combination right now.

We also built The Framework Vault, a free collection of more than 30 cheat sheets from his posts.

His audience grew to 61,000K+ followers, and his content has done 5.38 million impressions. He's now regularly invited to speak at and attend business events.

Results

61K+ LinkedIn Followers
13M impressions in the last 12 months
365K+ reactions and comments in 15 months
Customised AI content regularly reaching 1,000+ saves on LinkedIn
Regular inbound DMs inviting him to speak at key business summits
By the numbers

In 12 months

61K+LinkedIn Followers
7xAudience Growth
TAKE A LOOK AT

The proof

5,384,817 impressions. Up 36,629% on the prior year.
13M impressions in the last 12 months
Content

From the feed

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