How to Position Yourself So People Chase You

Nobody remembers what you do because you're not positioned. You're just... there. Another founder. Another coach. Another expert in a sea of sameness.

Let's fix that.

Build Leverage By Learning:

What is positioning, and how does it amplify performance?

Your 3-word positioning line

What is Positioning, and how does it amplify Performance?

Most people think the best product, idea or performer wins.

But in real life, the best positioned person wins.

Because people don’t pick the most qualified, they pick the most obvious choice.

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Positioning is how people understand what you do, without needing to ask.

It's what makes you the obvious choice in their mind. Once they associate your name with a specific value or result, everything gets easier.

You attract opportunities instead of chasing them.

Let me show you what this looks like in practice:

Zoltan is an incredible coach.

He has the skills, the track record, the results.​

But his positioning was too broad. His message didn’t land with the right people.​

And you know the saying: “if you try to speak to everyone, you end up speaking to no one.”

​He’d spent months doing the work.

Courses, programs, content; but wasn’t getting qualified leads.

We helped him tighten his positioning:

✅ Clear ICP

✅ Sharper messaging

✅ A profile that actually spoke to his audience

Just 2 days later, he got the DM:

“I was interested in your bio on LinkedIn. Perhaps we could set up a consultation call?”​

Positioning is leverage. Get it right, and your profile starts doing the selling for you.

The result:

• 30 inbound opportunities per week

• 40K+ followers

• A positioning line people now repeat back to him

The fastest-growing creators, consultants, and founders aren’t just good at what they do. They’re memorable for something specific. And when the market remembers you, it rewards you.

Your 3-Word Positioning Line:

Here’s your positioning shortcut: break down your entire value proposition into 3 high-impact words.

Because when people can’t summarise what you do, they don’t refer you, hire you, or follow you.

Framework: Niche + Function + Value

Examples:

• “No-Code Automation Expert”

• “SaaS Storytelling Strategist"

• “Founder Brand Architect”

• “Enterprise Culture Advisor”

Think of it like a shortcut to being remembered.

Use it in your LinkedIn banner, about section, podcast intros, content themes, and even email signatures.

Repetition = recognition = revenue.

Your turn: Write your 3-word positioning line. Post it publicly. Start referencing it at every touch point & then build on it.

Watch how quickly people start repeating it back to you.

Nerd Out With Us: LinkedIn’s Algorithm Loves Positioning

LinkedIn’s algorithm pushes content and profiles based on semantic relevance.

Translation: The more consistently your profile, posts, and comments echo a clear niche and value proposition, the more the algorithm connects you to that space.

You’re literally training the machine to associate your name with your category.

Quick wins to amplify your positioning:

• Pattern Recognition: Look at your last 10 conversations/DMs. What do people consistently ask you about? That's your positioning clue.

• SayWhat: Analyse top-performing posts and positioning language of top creators.

• ChatGPT: Feed it your top performing content and ask: “What 3 topics am I best known for?” Then refine from there.

Don’t just rely on human memory (We all know that's never a good idea). Optimise for machine memory too.

Until next time,

​Nader