Why nobody remembers what you do

How to Position Yourself So People Chase You

Nobody remembers what you do because you're not positioned. You're just there. Another founder. Another coach. Another expert in a sea of sameness.

Positioning is the difference between chasing opportunities and attracting them. It's what separates founders who struggle for attention from those who have it seeking them out.

This guide breaks down what positioning actually is, why it amplifies everything you do, and how to create a three-word positioning line that makes you impossible to forget.

What Positioning Is and Why It Amplifies Performance

Most people think the best product, idea, or performer wins. But in practice, the best positioned person wins.

People don't pick the most qualified. They pick the most obvious choice.

Positioning is how people understand what you do without needing to ask. It's what makes you the obvious choice in their mind. Once they associate your name with a specific value or result, everything gets easier. You attract opportunities instead of chasing them.

The Positioning Problem in Practice

Let me show you what this looks like in practice.

Zoltan is an incredible coach. He has the skills, the track record, the results. But his positioning was too broad. His message didn't land with the right people.

You know the saying: if you try to speak to everyone, you end up speaking to no one.

He'd spent months doing the work. Courses, programmes, content. But he wasn't getting qualified leads.

We helped him tighten his positioning:

Clear ICP

Sharper messaging

A profile that actually spoke to his audience

Just two days later, he received this DM:

"I was interested in your bio on LinkedIn. Perhaps we could set up a consultation call?"

Positioning is leverage. Get it right, and your profile starts doing the selling for you.

The Results That Follow Clear Positioning

Zoltan's results after repositioning:

Thirty inbound opportunities per week

Forty thousand plus followers

A positioning line people now repeat back to him

The fastest-growing creators, consultants, and founders aren't just good at what they do. They're memorable for something specific. And when the market remembers you, it rewards you.

Your Three-Word Positioning Line

Here's your positioning shortcut: break down your entire value proposition into three high-impact words.

When people can't summarise what you do, they don't refer you, hire you, or follow you. A three-word positioning line solves this problem instantly.

The Framework: Niche Plus Function Plus Value

Structure your positioning line using this formula:

Niche: The specific audience or industry you serve

Function: What you actually do

Value: The outcome or transformation you deliver

Examples of Effective Positioning Lines

"No-Code Automation Expert"

"SaaS Storytelling Strategist"

"Founder Brand Architect"

"Enterprise Culture Advisor"

Think of it as a shortcut to being remembered.

Where to Deploy Your Positioning Line

Use your three-word positioning line consistently across every touchpoint:

LinkedIn banner

About section

Podcast introductions

Content themes

Email signature

Speaker bios

Repetition equals recognition equals revenue.

Your action step: Write your three-word positioning line. Post it publicly. Start referencing it at every touchpoint and build on it. Watch how quickly people start repeating it back to you.

Why LinkedIn's Algorithm Rewards Clear Positioning

LinkedIn's algorithm pushes content and profiles based on semantic relevance.

Translation: The more consistently your profile, posts, and comments echo a clear niche and value proposition, the more the algorithm connects you to that space.

You're literally training the machine to associate your name with your category.

Training Both Human and Machine Memory

Don't rely solely on human memory. Optimise for machine memory too. When your positioning is consistent across all content and interactions, you're building recognition on two fronts: the people who see your content and the algorithm that decides who sees it.

Quick Wins to Amplify Your Positioning

Pattern Recognition: Review your last ten conversations and DMs. What do people consistently ask you about? That's your positioning clue. The market is already telling you what it associates with your name.

Content Analysis: Analyse top-performing posts and positioning language from leading creators in your space. Identify patterns in how they communicate their value proposition.

AI-Assisted Refinement: Feed your top-performing content into ChatGPT and ask: "What three topics am I best known for?" Use the output to refine and sharpen your positioning.

Conclusion: Positioning Is the Leverage That Changes Everything

Positioning isn't a tagline exercise. It's the foundation that makes every other effort more effective.

When your positioning is clear, your content lands harder, your profile converts better, and opportunities find you instead of the other way around. The founders who understand this stop competing on credentials and start competing on clarity.

Get your positioning right, and your profile does the selling for you.

Frequently Asked Questions

How do I know if my current positioning is too broad?

If people regularly ask "so what exactly do you do?" after viewing your profile, your positioning is too broad. Another sign: you're attracting a wide range of enquiries, most of which aren't qualified or relevant to your core offering. Clear positioning attracts specific, high-quality opportunities. Broad positioning attracts noise.

What if I do multiple things? How do I choose what to position around?

Position around the intersection of three factors: what you're best at, what you most want to be known for, and what the market will pay for. You don't need to abandon your other skills. You need a sharp entry point that gets you remembered. Once you're known for one thing, you can expand from that foundation.

How long does it take for new positioning to start working?

You'll notice shifts in the quality of inbound enquiries within two to four weeks of consistent implementation. Significant results, such as increased follower growth, regular inbound opportunities, and people repeating your positioning back to you, typically emerge within sixty to ninety days. Positioning compounds over time, so consistency matters more than perfection at the start.

Should my positioning line be clever or straightforward?

Straightforward wins. Clever positioning lines often sacrifice clarity for creativity, and clarity is what drives action. Your positioning line should be immediately understandable to your target audience. If someone needs to think about what it means, it's not working. Save the creativity for your content. Keep your positioning line direct.