If you’re like most people, you’re already working hard.

But here’s the bad news: working hard isn’t enough if no one sees it.

You need leverage.

And that’s what this newsletter is about. A shortcut to creating smarter content, cleaner systems, and a personal brand that does the talking for you.

Each week, I’ll send you:

- Real strategies to grow attention

- Actions you can use right now

- Tech that helps you work less and earn more

Let’s jump in.

The Leverage Principle

Your LinkedIn banner takes up the most real estate on your profile. It’s basically free advertising.

And yet, so many people let it go to waste. 

Maybe they’ll try to make it look nice. But aside from that, their banner doesn’t actually do anything. 

When something lands on your profile, they’re making a judgment about you in 7 seconds.

So in that window, your banner should answer:

- What do you do?

- Who do you help?

- Why should they trust you?

I know it seems like a small visual tweak.

But you’d be surprised at how much it returns in attention, trust, and inbound opportunities.

The Leverage Move

Making a high-converting banner doesn’t need to be complicated.

In fact, there’s an easy formula you can follow:

1. Clear positioning line → what you do + who you help

2. Personal image or logo → this’ll act as your recognition anchor

3. Social proof → client logos, awards, publications

4. Call-to-action → e.g. “DM me for consulting”, “Sign up to my newsletter”

If you need a head start, Canva has some great templates here.

Nerd Out With Me

If you’re still on the fence, the numbers speak for themselves.

Studies show that profiles with a custom, well-designed banner get:

- Up to 11x more views

- Around 6x more engagement (likes, comments, reposts)

Pro tip: Build a Custom GPT inside ChatGPT with your tone, branding and assets. It’s a fast way to generate copy that actually sounds like you.

From My Notes

A lot of people set their banner once… then just forget it exists.

But I’ve found huge value in treating it like a campaign asset and making it part of the content strategy (and so have our clients).

In other words, designing several banners that reflect whatever you’re pushing right now:

- Promoting a lead magnet? Use the banner to highlight the ‘free download’

- Launching a course? Turn your banner into a sign-up ad

- Growing a newsletter? The banner drives people to subscribe 

If you’re doing outbound, it’s part of your pitch.

If you’re building authority, it’s part of the trust.

Make sure it’s pulling its weight.

FAQ

Q: I don’t have big logos or media features. What should I use for credibility?

A: Use what you have. Quotes from client testimonials, industry-specific results, even showcasing a niche you work in builds trust.

Q: Isn’t this only relevant if I’m actively selling something?

A: Not at all. Even if you’re just building trust, applying for jobs or growing your network, your banner tells people what you’re about. If you don’t shape your story, they’ll make one up for you.

Q: Isn’t it better to keep my banner clean and simple?

A: Clean and simple is fine. But blank is a missed opportunity. Your banner is prime real estate - use it to guide attention, build trust and show people they’re in the right place.

CONCEPT:

What most prompt engineers won’t tell you about ChatGPT
A high-value breakdown (aimed for impressions so less in depth) of how simple (and effective) prompts outperform over-engineered frameworks, paired with a practical, swipeable formula.

How the post will look

Format of post:

● Carousel Post 

● Short, punchy copy on each slide, bold headlines with supporting visuals/screenshots

● Hook + Setup → Shift in mindset → Practical framework → Real example → Proof → CTA

Tone of post:

● Confident, clear, and slightly contrarian

● Relatable for non-technical marketers, founders, and creators

● Friendly but authoritative,  “I do this every day, and here’s what works”

Insight into post content (Notes):

● Core Message:
ChatGPT prompting isn’t about fancy frameworks. It's about clear communication: give it a role, give it context, ask for what you want.

● Debunk the Myth:

1. Prompt engineers often add layers of complexity to appear more advanced.

2. Most people fail with ChatGPT because they’re vague, not because they lack a “system”.

● Introduce the Shift:
A 3-part formula that consistently delivers:

1. Role – “Act as a [specific professional role]”

2. Context – “You’re helping me [achieve X or solve Y]”

3. Output Format – “Give me [type of response you want]”

● Example Prompt (Tara can you write one more appropriate to what Nader might use “daily”):
“Act as a B2B ghostwriter. You’re helping a founder to ideate a TOF post about hiring slow vs fast. Give me 3 punchy LinkedIn post ideas in a casual tone.”

● The Result:
A screenshot of a clean, structured ChatGPT output - fast, relevant, and 90% usable content. 

● Closing Insight:
“This isn’t magic. It’s communication. Prompt better. Work faster. Leverage harder.”

● Engagement CTA (I want to start very briefly alluding to the newsletter coming without actually saying it)

CONCEPT:

“This Is Bigger Than Content. It’s About Leverage.”
Reframing Lever from a content service into a strategic leverage engine for founders, helping them compound trust, visibility, and growth without scaling effort.

How the post will look

Format of post:

● Image to make it more authentic

● Written caption with a high-conviction hook → philosophical shift → tangible founder outcomes → brief intro to Lever system → strong closer

● Optimised to resonate emotionally with founders and reposition the value of content

Tone of post:

● Confident, elevated, and founder-forward

● Slightly philosophical but grounded in business outcomes

● A tone that says: “We’re playing a different game and we’re inviting you to play it too.”

Insight into post content (Notes):

● Start by zooming out:
This isn’t just about carousels, writing, or content plans.


“Most people see content as output. We see it as a system for leverage.”

● Introduce the leverage lens:
Content is a means, not an end.
Real leverage =

○ Inbound leads coming while you sleep

○ Instant trust with investors, operators, or partners

○ Opportunities showing up because of your visibility

○ A reputation that works harder than you do

● Call out the contrast:


“Most people are creating noise.
Our clients are building compounding influence.”

● Drop a powerful truth line:


“When a founder goes from chasing clients to clients chasing them - that’s leverage.”

● Position Lever briefly, but strategically:


“Lever isn’t just content.
It’s a system that plugs into your ideas, your mission, and your voice and turns it into scale.”

● Mic-drop closer:


“Content is easy.
Leverage is built.”