LinkedIn Ghostwriting for Executives

LinkedIn ghostwriting for executives involves a professional writer creating content in your voice based on your ideas, experiences, and perspectives. It allows you to maintain a consistent presence without the time investment of writing yourself. The best executive brands use ghostwriters because they understand leverage.

At Lever Brands, ghostwriting is core to what we do. We have written content that has generated hundreds of millions of impressions for executives. This guide explains exactly how the process works.

In this guide, you will learn what LinkedIn ghostwriting involves, how the process works, how much it costs, what makes a good ghostwriter, whether ghostwriting is ethical, and how to work effectively with one.

What Is LinkedIn Ghostwriting?

LinkedIn ghostwriting is a professional arrangement where a writer creates content that gets published under your name. The ideas are yours. The execution is theirs.

What Is Typically Included

• Regular content interviews to capture your ideas

• Drafting posts in your voice and style

• Profile optimisation and strategy

• Content calendar management

• Revision and approval process

• Performance tracking and optimisation

What Is Not Included

• Fabricating opinions you do not hold

• Responding to comments as you (usually)

• Making up stories or experiences

• Creating inauthentic content

The best ghostwriting feels completely authentic because it captures your genuine thinking. The ghostwriter is a tool for expression, not invention.

How Does the LinkedIn Ghostwriting Process Work?

Effective ghostwriting follows a structured process.

Step 1: Discovery and Voice Development

The first 2 to 4 weeks focus on understanding you:

• Deep dive interviews about your background and perspectives

• Review of existing content, speeches, or writing

• Understanding your target audience and goals

• Creating a voice guide documenting your style

• Initial content drafts with extensive feedback

Step 2: Ongoing Content Creation

Once voice is established:

• Weekly or biweekly content interviews (30 to 45 minutes)

• Ghostwriter drafts posts based on conversations

• You review and approve or request changes

• Content gets scheduled for posting

• Performance gets tracked and optimised

Step 3: Refinement and Scaling

Over time:

• Voice capture improves and requires less input

• Content volume can increase

• Formats can expand (carousels, videos, long form)

• Strategy evolves based on results

Time Commitment Expectations

How Much Does LinkedIn Ghostwriting Cost?

Ghostwriting pricing varies based on volume, quality, and service level.

Pricing Structures

Per Post Pricing

• Budget: 50 to 150 pounds per post

• Mid range: 150 to 300 pounds per post

• Premium: 300 to 500 plus pounds per post

Retainer Pricing

• 8 posts monthly: 1,500 to 3,000 pounds

• 12 posts monthly: 2,500 to 5,000 pounds

• 20 posts monthly: 4,000 to 8,000 pounds

What Affects Pricing

• Ghostwriter experience and track record

• Content volume and complexity

• Level of strategy support included

• Additional services like engagement

• Your profile and requirements

Value Calculation

Calculate value by considering:

• What is your hourly rate?

• How many hours would DIY content take?

• What opportunities could content generate?

• What is the cost of inconsistency?

For most executives, the math favours ghostwriting once their time is worth more than 200 to 300 pounds per hour.

What Makes a Good LinkedIn Ghostwriter?

Not all ghostwriters are equal. Here is what to look for.

Essential Skills

• Strong writing ability and adaptability

• Understanding of LinkedIn and B2B audiences

• Interview skills to extract good content

• Ability to capture different voices

• Knowledge of what performs on the platform

• Reliability and consistency

How to Evaluate

• Ask for writing samples in different voices

• Request client references you can contact

• Do a paid trial before committing long term

• Assess their questions during discovery

• Check their own LinkedIn presence

Red Flags

• Generic writing that sounds like everyone

• Inability to explain their voice capture process

• No track record with similar clients

• Overpromising results

• Reluctance to do paid trials

Is LinkedIn Ghostwriting Ethical?

This question comes up frequently. Here is a direct answer.

Industry Perspective

Ghostwriting is standard practice across professional fields:

• Business leaders use speechwriters

• Politicians have communications teams

• Authors use ghostwriters for books

• CEOs have PR teams craft statements

LinkedIn ghostwriting is simply this practice applied to social media.

What Makes It Ethical

• The ideas and perspectives are genuinely yours

• The experiences described are real

• The opinions expressed reflect your actual views

• You review and approve all content

What Would Make It Unethical

• Publishing fabricated stories or experiences

• Expressing opinions you do not hold

• Claiming credentials you do not have

• Deceiving your audience about your expertise

The line is authenticity of ideas, not authorship of words.

How Do You Work Effectively With a Ghostwriter?

Getting the most from ghostwriting requires good collaboration.

Communication Cadence

• Weekly content calls are standard

• Some executives prefer voice notes instead

• Quick approval turnaround keeps momentum

• Monthly strategy reviews help optimise

Feedback Frameworks

Give useful feedback by:

• Being specific about what does not feel right

• Explaining why, not just what

• Providing examples of good voice fit

• Being patient during the learning period

Common Challenges and Solutions

Frequently Asked Questions

Is using a LinkedIn ghostwriter considered dishonest?

No. Ghostwriting is standard practice across business, publishing, and politics. What matters is that the ideas and perspectives are genuinely yours. A ghostwriter helps articulate and distribute your thoughts. They do not fabricate positions you do not hold.

How do ghostwriters capture an executive's voice?

Through discovery interviews, review of existing content, voice guides, and iterative feedback. Good ghostwriters study your speaking patterns, vocabulary preferences, and thought processes. The first month typically involves significant refinement until the voice feels natural.

How many posts can a LinkedIn ghostwriter produce per month?

Most arrangements include 8 to 20 posts monthly. Quality ghostwriters can produce more, but volume should match your approval bandwidth and engagement capacity. Better to post fewer excellent pieces than many mediocre ones.

What is the time commitment for executives using ghostwriters?

Typically 1 to 2 hours weekly: one 30 to 45 minute content interview plus 15 to 30 minutes reviewing drafts. Some executives batch record voice notes for 5 to 10 minutes daily instead of scheduled calls. The goal is minimal time input for maximum output.

Key Takeaways

LinkedIn ghostwriting is a legitimate and effective approach for busy executives. Remember:

• Ghostwriting is standard practice in business and is not dishonest

• The best ghostwriting captures your authentic voice and ideas

• Expect to invest 1 to 2 hours weekly once established

• Pricing ranges from 1,500 to 8,000 plus pounds monthly

• Choose ghostwriters based on voice capture ability and track record

Ready to Explore Ghostwriting?

At Lever Brands, we provide executive ghostwriting that generates real business results. Our content has reached hundreds of millions of people while sounding authentically like our clients.

If you want to build a LinkedIn presence without the time investment, get in touch with our team to discuss how we can help.