Weekly tips to grow your
If you’re like most people, you’re already working hard.
But here’s the bad news: working hard isn’t enough if no one sees it.
You need leverage.
And that’s what this newsletter is about. A shortcut to creating smarter content, cleaner systems, and a personal brand that does the talking for you.
Each week, I’ll send you:
Real strategies to grow attention
Actions you can use right now
Tech that helps you work less and earn more
The Leverage Principle
Your LinkedIn banner takes up the most real estate on your profile.
It’s basically free advertising.
And yet, so many people let it go to waste.
Maybe they’ll try to make it look nice.
But aside from that, their banner doesn’t actually do anything.
When something lands on your profile, they’re making a judgment about you in 7 seconds.
So in that window, your banner should answer:
What do you do?
Who do you help?
Why should they trust you?
I know it seems like a small visual tweak.
But you’d be surprised at how much it returns in attention, trust, and inbound opportunities.
The Leverage Move
Making a high-converting banner doesn’t need to be complicated.
In fact, there’s an easy formula you can follow:
1. Clear positioning line → what you do + who you help
2. Personal image or logo → this’ll act as your recognition anchor
3. Social proof → client logos, awards, publications
4. Call-to-action → e.g. “DM me for consulting”, “Sign up to my newsletter”
If you need a head start, Canva has some great templates here.
If you’re still on the fence, the numbers speak for themselves.
Studies show that profiles with a custom, well-designed banner get:
Pro tip:
Build a Custom GPT inside ChatGPT with your tone, branding and assets. It’s a fast way to generate copy that actually sounds like you.
